The Major Web Traffic Killers

The are 3 major things that kill traffic in your site and the take a long time to be removed and the are:

The three major traffic killer

1. Weak Backlink

2. Low Domain Authority

3. High Bounce Rate

1. Weak Backlink

A weak backlink  is a link that comes from a not-so trusted website. Since the Penguin algorithm change in 2012, Google has been cracking down on bad links. Before Google launched the Penguin algorithm, websites were violating Google Webmaster Guidelines with black hat SEO. Essentially, people were paying for links so they would have higher rankings and higher authority—not okay. As a result, Penguin was launched. Instead of improving their rankings, this update actually penalized webpages that were associated with these bad links.

Finding Bad Backlinks

There are many resources available to find these spammy backlinks: both free and paid. One way to search for these backlinks is in Google Search Console (Google Webmaster Tools). There, you can view a list of website that link to your site. More often than not, these links help your SEO and are mostly from websites like Yelp, social media, or Better Business Bureau; however, there may be links that aren’t trusted and are harming your SEO.

When looking through the backlinks, there are several questions you should be asking yourself:

• What kind of website is this? If you notice it is a very low quality sites with hundreds of links, it may be a bad page to be associated it.
• Does the link better your business? If the answer is yes—keep it! If you wouldn’t want to be associated with the business your link is coming from—you may want to get rid of it!
• Is there an “about us” section on the website? Often, if a website is hiding something, they will not post any information about their business.
• Is their domain rank high and how old are the 

Those are the questions you ask yourself

2. Low Domain Authority

Domain authority is a concept based around language inside one of Google’s original search patents. Famously, Google coined a phrase known as PageRank to describe its proprietary measurement of a website’s authority on a topic and credibility to rank that content accordingly. This expanded into the SEO industry as many early experts and SEO software companies used the patent filing to compile their own composite scores that included measurements of domain age, backlinks, existing content rankings, and more.

SEO software provider, Moz, has since established one of the most well-known and referenced domain authority scores. Web publishers can install the Moz Chrome extension for free and easily see domain and page authority scores — as calculated according to Moz’s particular methodology — in search results and on any web pages they are visiting.

It is very important to point out that Google does not share any scoring or domain authority criteria externally. 3rd parties, like Moz, are simple reverse-engineering their best guess at the types of things Google is looking at to establish domain authority and assigning an indexed score to that criteria.

Moz’s domain authority score has no effect on actual website rankings in search results. Furthermore, the impact of domain and page authority of website rankings seems to vary quite a bit depending on the search query. There are a number of hypotheses’ on why it might work this way, but it seems like domain authority is not massively important for some search queries but might be a major factor for others.

We’ve talked about domain authority before and why it is a concept worth investing time and energy into improving; however, things like domain age, backlinks, and existing rankings are not things publishers can typically affect quickly.

3. High Bounce Rate

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits.

High Bounce Rate shows Google that your contents is not engaging so they stop showing it to people but mind you no site is perfect so visitors would always bounce.

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